FLMNH Logo
FLORIDA MUSEUM OF NATURAL HISTORY

Skip Navigation
Follow the Museum! YouTube Flickr Twitter Facebook  Subscribe to our eNews
University of Florida

Press Release

Jim Harrison's vintage-inspired works on display at Florida Museum Aug. 7

July 22, 2008

Media contact:
Paul Ramey, APR
Assistant Director, Marketing and Public Relations
Florida Museum of Natural History
(352) 273-2054, pramey@flmnh.ufl.edu
Writer: Kelly Donovan
PHOTOS AVAILABLE

GAINESVILLE, Fla. --- Rediscover Gainesville and Alachua County through the vintage-style graphic design of local artist Jim Harrison, on display at the Florida Museum of Natural History Aug. 7 - Dec. 7.

The exhibit, "A Taste of Nature: The Design Art of Jim Harrison," features Harrison's bold and iconic "Gainesville Fruit Co." series. The 13 images spotlight familiar North Central Florida landmarks such as Ichetucknee Springs and the Devil's Millhopper.

"Through his series of fruit crate label-themed prints and other designs, Harrison uses the power of graphic design to promote North Central Florida's natural beauty," said Darcie MacMahon, director of exhibits at the Florida Museum.

Specializing in corporate communications and brand identities, Harrison has created logos, posters, web sites, annual reports and other communication items for a wide variety of clients. His work has earned numerous regional and national awards. In 2007, after 15 years as a designer and art director, Harrison established MetaVisual, a studio specializing in corporate identity, branding, visual systems and other design projects. More information about Harrison's work is available online, www.gainesvillefruitco.com.

"I feel that good graphic design should transcend the purely visual and introduce concept and communication into graphic art," Harrison said.

"A Taste of Nature" will be located in the Florida Museum Galleria and is free to all visitors. For more information, visit www.flmnh.ufl.edu.

- 30 -

The Florida Museum of Natural History is Florida's state natural history museum, dedicated to understanding, preserving and interpreting biological diversity and cultural heritage. It is located near the intersection of Southwest 34th Street and Hull Road in the University of Florida Cultural Plaza in Gainesville. Hours are 10 a.m. to 5 p.m. Monday-Saturday and 1 to 5 p.m. Sunday. Butterfly Rainforest admission is $9.50 for adults ($8 Fla. residents) and $5 for children ages 3-12. Prices are subject to change. For more information, including directions and parking, call (352) 846-2000, or visit www.flmnh.ufl.edu.